Elena Potapenko applying bridal makeup on a villa terrace above an Italian lake, her kit laid out beside white roses

Makeup artist & hairstylist · weddings, events, photoshoots · Veneto, Italy

Wedding and event makeup and hair in Italy — one artist, at your venue on the day

17+ years behind the chair, 1000+ brides — plus galas, parties and photoshoots. Veneto, Lake Garda, Lake Como, Venice, Milan, Tuscany.

5.0 7 reviews on Google Weddings · evening events · photoshoots EN / IT / RU / UA
Makeup artist applying blush to a bride's cheek during the getting-ready session

How a wedding morning with me works

The morning, in order

  1. 1I come to you with the full kit. Timing is counted back from the first photograph.
  2. 2Bridesmaids and mothers first. The bride last — freshest in the first photos.
  3. 3Hair and makeup are one image, and I do both. Heat, wind and tears are planned for at the trial.
How the wedding service works →

Real brides

Real brides, from the first photograph to the last dance

View full portfolio →

What brides say

7 reviews on Google

Read all reviews on Google →
  • Olga Evdokimova September 2026 · Google review

    I've had many experiences with Elena and I'm always thrilled! She always creates beautiful makeup and perfect hairstyling for me.

    For my wedding, she did my complete bridal makeup and hairstyle. She was incredibly punctual, dedicated, and paid attention to every detail. The result was simply stunning – exactly the look I wanted! ❤️

    I wholeheartedly recommend Elena! A true specialist! ✨

    Translated from German by Google · original on Google

  • Maria Soloveikina September 2026 · Google review

    Loved my experience with Elena! ❤️ She’s so kind, attentive to every detail, and really listens to what you want. She made me feel comfortable and the final result was beautiful. Highly recommend her! ✨

  • Юлія Пономаренко August 2026 · Google review

    Olena did my makeup for my wedding, and no matter how many times I’ve had my makeup done in my life, the best one was definitely hers ❤️ It was so soft, neat, and at the same time incredibly long-lasting — it stayed perfect throughout my entire wedding day 🥹✨ So I can honestly say that Olena is a true professional at what she does ❤️

  • Катя Дид August 2026 · Google review

    Olena is my absolute favorite makeup artist and hairstylist, and someone I trust 100%

    She has an incredible ability to understand exactly what suits me, and every time the result turns out even better than I imagined. My makeup and hair are always elegant, stylish, and perfectly balanced — enhancing my natural beauty without ever making me look like a different person.

    What I especially love about Olena is that I never have to explain for long what I want — she simply understands me and always creates the perfect look. She’s the kind of artist who makes you look in the mirror and think, “Yes, this is exactly how I wanted to look!”

    I wholeheartedly recommend her and always come back to her !

    Reply from Elena

    Katya, thank you very much for your feedback! You are special to me and unique every time! ❤️

  • Tetiana Gavrylova August 2026 · Google review

    Elena isn't just a makeup specialist, her skill goes beyond, to create a flawless wedding look to carry the bridge through the happiest day of her life. I was lucky to meet Elena ahead of time, so we had time for the trial makeup and hairstyle and my eyebrows were also taken care of by her, so that on the wedding day there was not a single detail in disarray in my look! I also asked a lot of questions about single makeup color or the hairstyle choices (eye shadow, lipstick, accessories etc.) and got exhaustive educated explanation, which added to the confidence of each choice and even helped to connect together some other pieces of the look.

    Very much recommend as a stylist, a makeup artist, eyebrow/eyelashes master and, I'm sure, anything else Elena gets her golden hands on!

«Beauty begins the moment you decide to be yourself.» — Coco Chanel

Were you married with me doing your makeup and hair? Leave a review →

Services

Weddings first — and the days around them

Elena Potapenko, luxury bridal makeup artist based in Veneto, Italy

About Elena

Seventeen years behind the chair — and it has never been about the trend

Television, runway, weddings and teaching. One rule through all of it: makeup should never hide the woman wearing it.

17+
years behind the chair
1000+
brides and clients styled
4
languages: EN · IT · RU · UA
1
artist for makeup and hair

Where I work

On location across Northern Italy — and wherever your wedding is

Bridal makeup in a frescoed villa room with the lake in the window

Before you write

Questions brides ask first

Anything else — on WhatsApp, in four languages.

Do you travel to our wedding?
Yes, across Italy. Tell me where you are getting ready — I come with the full kit.
How far ahead should I book?
As soon as your date is confirmed. Season Saturdays go well ahead.
Can we do a trial if we live abroad?
Yes — usually on the day of the welcome dinner. Until then we work from photos.
Can you get my mother and bridesmaids ready too?
Yes, all planned into one morning. Tell me the number of people in advance.
Will the makeup last through heat and humidity by the lake?
That is what it is built for: base and setting are chosen for the place and season at the trial.

Check your date

Tell me the date and the place — and I will tell you if it is free

Every wedding is quoted on its own: date, venue, number of people, trial and travel.

Elena answers you herself — usually within the hour.

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