Wedding Makeup Artist · Tuscany, Italy

Bridal makeup for your Tuscany wedding

17+ years of experience creating timeless bridal beauty for brides across Italy, now bringing that same care to weddings among the vineyards and hilltop villas of Tuscany.

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Bridal makeup application before the ceremony, soft glam bridal look by Elena Potapenko

Getting married in Tuscany

Tuscany has a way of making a wedding feel like it was always meant to happen there. Rolling hills stitched together with cypress trees, vineyards heavy with Chianti grapes, and stone farmhouses that have watched over the same countryside for centuries — it's a landscape built for a rustic-chic celebration. Ceremonies here tend to unfold slowly, in the best way: an aperitivo on a terrace overlooking olive groves, vows exchanged under a pergola as the light turns gold, dinner under the stars in a converted barn or a vineyard estate. I travel from my base in Veneto for weddings across Tuscany, arriving fully prepared so the only thing you need to think about is how it feels to be there.

Why brides choose Elena for a Tuscany wedding

Frequently asked questions

Do you travel to Tuscany for weddings?

Yes. Elena is based in Veneto and travels throughout Italy for destination weddings, including across Tuscany, for the wedding day and for the trial too if it fits well into your schedule.

How far in advance should I book wedding makeup in Tuscany?

As early as possible once your date is confirmed. Dates fill up quickly during the Italian wedding season, which runs roughly from spring through autumn, so booking early is the best way to secure your day.

Do you offer a trial before the wedding?

Yes, a personalized trial is recommended beforehand, so your look is refined ahead of time and exactly right when it matters most on the wedding day.

What languages do you speak?

English, Italian, Russian, Ukrainian and German.

Will my makeup and hair last through an outdoor countryside ceremony in Tuscany?

Yes. Whether your day unfolds on a terrace overlooking olive groves, under a pergola, or dancing under the stars in a converted barn, Elena uses premium, long-lasting products built for outdoor countryside ceremonies and golden-hour photos.

Planning a wedding in Tuscany? Let's talk.

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Also serving other destinations across Italy